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La BBC smitizza Babelgum

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Pubblico da Tommaso Tessarolo la notizia del recente accordo di distribuzione siglato dalla “vecchia zia” BBC con la web tv Babelgum dell’ex presidente di Fastweb Silvio Scaglia:

BBC Worldwide, the commercial arm of the BBC, today announces that it has signed a global deal with Internet TV platform Babelgum to provide clip content from a range of natural history, travel and other factual shows in the BBC Worldwide portfolio.

Under the deal BBC Worldwide will provide a variety of short-form content from a range of programmes including a number of David Attenborough documentaries in addition to Tribe and Top Gear for viewing on the Babelgum platform. Clips shown on the service will be supported by advertising and made available through three new branded channels: “BBC LoveEarth” and “BBC Knowledge” available today and “BBC Entertainment” early next week.

The deal with Babelgum represents a move by BBC Worldwide, the BBC’s commercial arm, to further broaden the reach of its content to new channels and outlets, to engage with audiences around the world.

An independent Web TV platform supported by advertising, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the internet, offering professionally produced and copyright protected programming on-demand to a global audience.

Babelgum’s CEO Valerio Zingarelli, said: “BBC Worldwide has some of the best known and most loved content in the world. We are glad to be able to offer a wide variety of programmes as short-form content tailored for the internet. These include shows with a massive international following such as Top Gear, Tribe and Galapagos. The BBC brand is known around the world and by bringing these brands to the Babelgum platform we further emphasise our position as a leading player in the internet TV space and a point of reference for Nature and Science’s passionate audiences.”

Jemma Adkins, Head of Content and Development, Digital Media, BBC Worldwide, said: “Babelgum’s focus on natural history and the environment is a great fit for us. We’ve got a wealth of content in this genre and we’re excited about making it available to Babelgum’s users around the globe. Babelgum is an innovative player in the market and a great way of reaching out to an audience that perhaps doesn’t see our content on more traditional channels.”

Written by tony

luglio 11, 2008 at 7:17 am

Pubblicato su MEDIA

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Berlusconi’s feelings worldwide

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Interessante discussione sul forum BBC Have Your Say, esempio di giornalismo diffuso in tempo reale

QUI

Written by tony

aprile 15, 2008 at 8:40 pm

Pubblicato su politica

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